EVALUATION

EVALUATION:

1. Skill acquisition
For my Poster and DVD sleeve i used Photoshop and illustrator to produce work designed to show off all skills i need, I used a range of skills and techniques throughout Photoshop and into my poster and DVD sleeve. I have used Photoshop in the past to create a 'perfect' model by using a range of different skills, from this it gave me an insight on how to start my poster and DVD sleeve and used some of the skills needed from creating the model as some of the skills used were to air brush and to take away blemishes. I used Photography to help with my poster and DVD sleeve as I took photos on a green screen of the characters that I will be using in my Photoshop and interpreting them into Photoshop then converting them into the background, by doing this it helped me create a better and more realistic version of my image by having people positioned and edited onto the background.

2.Research and ideas
I came up with ideas of codes and conventions for my poster and DVD sleeve, I looked at the format and genre of horrors. I have evaluated different posters onto a mind map and list of what will be needed on different posters and then I evaluated some film posters in which were in my genre of movie which is horror.
I then explored fonts for different types of movies which gave me different range of ideas that may fit in with my idea, I then produced a analysis of my movie poster and DVD sleeve.
With my proposal I analysed the factors for my film, the genre which is horror and how I came up with the title of my movie and the codes and conventions, I added a summery to my film which give an insight in to what my film will be about and more of an understanding of what my poster will be about. It also includes BBFC ratings to which I will be using in my poster/DVD sleeve and also the rules to what I can and can not use in a poster to the public.

3. Paper designs
After my proposal I then stated on sketches for the designs, for my first sketch I had the vision of three young girls and one boy next to a play house with a eerie feel to it with the title at the top shadowing the picture. I then did a second sketch which was with the same three girls and boy but positioned in a different way and with a single swing instead of a play set.

4. Digital design stage
After doing my paper designs I then went onto the digital stage where I took picture of the three girls and the boy on a green screen with this I got a background that i was going to use then interpreted it onto Photoshop with a title, after I had got the basis i then added the boy and girls to the poster and edited them by using the layer style which gave my the characters more of a spooky and mysterious feel to them making them look cold and blue to link with the background. I then added the finishing touches to my poster by getting a BBFC rating of 15 to add to my poster I put it onto Photoshop cropped then moved it to my poster where I sized and placed, I did this so that the audience would know how old you would have to be to view the film and gave more of a professional feel to the poster. Also I added a  poster blurb which i got of Learner box interpreted it into Photoshop and changed the names on it for it to look like it was made for my film and to give the audience an insight into who made it, who the characters are and who edited it, it also made it look more professional and more like a real poster. By adding a tag line it gave the poster more depth into the film and got the audience thinking about what the film could be about and if you look it will all explain on the link.

For my DVD sleeve I took the background from my poster and put it onto my DVD sleeve on the back, I sized it how big the sleeve should be and then got a new picture to add to the front. Seen here.
I then added the essentials for my DVD sleeve such as pictures of the children and boy, the title and the BBFC rating, by putting these in it starts to form my film and horror theme and also starts to look professional. On the back of my DVD sleeve I adding ratings from newspapers and companies for effect of how good the film is and for the audiences attraction, I also added a summery and blurb which gives potential buyers an insight on what the film could be about, names and tagline to highlight who is in the film; photos were put onto the back for the effect of it looking professional and like a real DVD sleeve. Explained here. I then composed a blog for the spine of my DVD sleeve I did this as the spine gives off important information such as what companies made it, the age rating and title. I did a blog for the the finished DVD sleeve that explains the different things that are on it.

5. Evaluation of final Designs

The inspiration for  my poster and DVD sleeve was such films like insidious, women in black and the uninvited, these helped me as they were in the same genre of film and had the dark, mysterious feel to them with the same aspects that I wanted to incorporate into my work. From these I learnt such things like what I would need to put onto my work to emphasise the theme and how to make the poster and DVD sleeve look professional.
In my proposal I was aiming for a horror film theme with the main characters being three girls and one boy to be put onto the front of my poster and DVD sleeve.
I have achieved this as my layout on my poster is that of a dark swing which I then incorporated my characters onto it through Photoshop, it did not flow as fluently as I would have expected as the characters do look out of place on the back drop photo. On my DVD sleeve I did add a different background photo for the front cover as it could incorporate the characters better and them look more apart of the photo.
The fonts that I used for my work were 'cold night for alligators' and 'horrified' these gave my work a better sense of a horror theme which brought across a scary feel into the poster and DVD sleeve. I picked these fonts as they are specifically made for horror themed work which makes the fonts i used give more of an impact to my work.
The colours that I used for both of my poster and DVD sleeve were darker shades such as: black, dark blue, deep red. These give my work a better effect of my theme with the dark colours that I have used they show the audience that the film will be horror before reading anything. On the other hand I could of used more attractive colours to catch the eyes of an audience where I used more of the same colours that didn't have any bold or exciting colours. With my colours I used shades that go from dark to light at the tops and bottoms of my poster and DVD sleeve, This gave my work more of an eerie feel to it as it created depth to the scene that i created for my pictures, I also put shades onto my characters for the all around effect especially on the boy as he is dead and needs more of a cold feel to him.
The people that I had in my work were three young girls and a boy they were photographed; the girls at my home and the boy behind a green screen. The body language that they had to project was cold and scared whereas the boy would have to be evil and strong in the background.

These stages relate to the audience as they show the emotion coming through the pictures this can make the audience want to see or buy the film, I have included realistic elements such as the blurb and 5 star ratings this gives the work more of a realistic feel to it. In my research on comparative poster and DVD sleeve's they also had these texts and ratings on them which give more information on a small space and  gave the work more depth to it. This overall helped and contributed to my poster and DVD sleeve as it gave it more information and professional feel to it.